5 Ways to Stand Out From Your Competition by Using Signage
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How to Stand Out From Your Competition Using Signage
5 STEPS TO STANDING OUT
STEP 1: SCAN THE COMPETITION
Take a look at the signage designs of your competitors , do they have elements of their design that are the same? Perhaps the majority opt for their name,
strap line and contact details . Have a think about what makes your business unique, this can be used to make your design stand out.
STEP 2: CHECK YOUR ENVIRONMENT
It’ s a really useful exercise to look at the signage designs of businesses in other industries as well. Are there any that you feel stand out because of a design feature or a certain colour set. Do any brands stick in your mind for having striking signs ? It is important to have a design that you like but it is more important to have one that works and generates enquiries.
STEP 3: BE BACKWARD
One of the best methods of standing out is to take what is commonly done and do the opposite. For example, how many signs do you see with more text than imagery, what would be the impact of a large image with supplementary text? This is often the easiest star ting point when deciding on a design, it may feel uncomfortable but stepping outside a comfort zone often generates fantastic results.
STEP 4: TAKE A RISK
Fortune favours the brave. A calculated risk with your signage design may well be worth it if it captures the attention of more passer s by. A bold statement or a light-hearted joke can help your audience remember your brand more easily. A striking design can also work well to make your sign a real head-turner. Careful consideration must be given to not cause offence, however.
STEP 5: BRIGHT IS BETTER
Where colour is concerned, contrast and vibrancy are best. Dull tones are not going to be noticeable by a vehicle travelling at speed. Equal to that, neither are colours that compliment each other. If your logo or company colours don’t contrast each other, consider changing the colour of the sign itself. This opens up the opportunity to have a huge range of colour options and it also increases the usable life of your signage. Alternatively, having supplementary information in a different colour can help to drIve your audience towards taking a certain action.