Maximizing Your Return on Investment From Vehicle Graphics

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HOW TO MEASURE YOUR RETURN ON INVESTMENT FROM VEHICLE GRAPHICS

 

WHAT IS RETURN ON INVESTMENT?

 

The return on investment or ROI of a project works out how much profit has been generated from a project compared to
how much was spent.

This is of vital importance with any business spend that is designed to grow profits. Otherwise spending may not lead to
growth.

Usually shown as a percentage, ROI is calculated with the below equation.

ROI = (PROFIT GENERATED-AMOUNT SPENT)/AMOUNT SPENT

THE NUMBERS

So how do you get the numbers to calculate ROI?

You need to be able to work out how much profit is being generated from your vehicle graphics to know whether they are generating new customers. There are some ideas below on how you can keep a track of each.

PROFIT GENERATED

Include an exclusive offer on your vehicle graphics, when a customer takes up this offer you know they have seen your vehicle.

Tell your customer’s to mention they have seen your vehicle graphics, again, you will know they have seen your vehicle.

Keep track of how many new customer’s redeem your exclusive offer or mention your vehicle graphics. Then work out how much
profit has been generated from these new customers.

AMOUNT SPENT

This will be the total cost of your vehicle graphics, including any maintenance costs.

ROI = (PROFIT GENERATED-AMOUNT SPENT)/AMOUNT SPENT